User Interface and User Experience

A number of the design criteria we use in our daily tasks revolve around how the user can interact with our product. It’s amazing how little thought and attention is given to visual elements like media navigation, sound, and even text. But as the top marketing agency Oxford has to offer understands, these decisions are the critical ones that differentiate one product from another.

Web design from the best marketing agency Oxford has to offer - UI/UX

What is a User Interface?

As the name suggests, User Interface refers to the procedure of exposing a user’s interface to the end user. As opposed to User Experience, User Interface focuses on the surface level aspects of a system or application. A good marketing agency Oxford can count on knows that you can’t have a good system and application without also having a satisfying User Interface that the end user interacts with.

Under the heading of User Interface the following factors are considered:

- The physical structure of the interface

- The tone and tone matching

- The visual components used in the interface: Fonts, color, shape, borders

- Visualurances: Brightness, visibility, interactivity

- Software components: implementation process and integration

Web design from the best marketing agency Oxford has to offer - UI/UX

User Experience

User Experience is a different aspect to the design of a User Interface. The best marketing agency Oxford businesses can depend on recognise that the User Experience is an important part of web design and development. User Experience is about thinking about how it works from a technical standpoint, considering how the user will navigate your interface, and finding out if there are flaws in its current design.

For our online shopping experience there should be three visual components that should be considered: the button layout, the navigation bar, and the homescreen.

In retail, one of the most frustrating parts of shopping is carrying bags and TRYING IT YOURSELF out of them because you can’t BEAT THE SYSTEM’. You may also want to carry. Some of today’s applications are complicated and you may not be able to go with the flow. You may also find yourself frustrated and trying to break out of the application into another application. You may also want to break into other applications in another application. Frankly I’m not sure my business would survive a breakdown of the computer system. It’s really a lot of work!

For a website, an example of an aggravation that I’ve encountered is that the navigation bar or home screen seems to always appear to be out of the path. You’re trying to reach for or jump to a tab or menu link and now you hit that button, and there it is, the navigation bar or home screen again.

Web design from the best marketing agency Oxford has to offer - UI/UX

User Interface Issues

These interface issues occur in software that offers multiple lines of text throughout your program. These problems happen when the user’s emphasis and attention is redirected to the items in sight with one large screen, versus entering into the app and navigating its menus one item at a time.

When the keyboard is too small the user isn’t able to use it; you may also find your fingers passing over icons or on top of a full page of text. You may find yourself re-entering the text displays in your editor, or stubbornly trying to read Windows controls with a magnifying glass on your mouse.

Web design from the best marketing agency Oxford has to offer - UI/UX

The Problem

When these problems occur less obvious issues can arise. Now think of future users that have to interact with these programs, they won’t have the problems that you're going through currently. To solve problems with out of the box experiences others have faced other authors, including myself, have contributed software to try and fix these issues.

The top marketing agency Oxford has to offer can help you to create a design for your website and online apps that is not only fit for purpose, but also optimised with the best SEO.